ARROUND is a decentralized augmented reality (AR) platform with a mission to give anyone the ability to experience the world in AR, and provide a place for developers to realize the potential of their applications. ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
While the technology to create an AR experience has been around for a long time, with the term first being coined by Boeing researcher Thomas Caudellin in 1990, there have been many false starts on the path to commercializing the technology. It is not until now, with the release of ARKit for iOS and ARCore for Android, that the technology to reproduce an AR experience for consumers, initially via smartphones, has been made possible. Unlike AR, virtual reality (VR) completely replaces the vision of the real world. In order to enter virtual reality, the user needs to wear a helmet and stay in a special room, while augmented reality is created in the real world and complements it. In this sense, augmented reality is a mobile technology that can be freely used to enhance existing real world activities, wherever they are.
ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem. Throughout each aspect of the platform, blockchain technology is used in order to facilitate the development and sales of goods, services, information and advertising using the principles of a decentralized economy. ARROUND will have the ability to address multiple markets through the application of a single technological platform. Each element of the ARROUND economy relies on blockchain to ensure frictionless interaction between each party, allowing the system as a whole to maximize its potential to become a transparent and trusted resource within the global AR ecosystem. Blockchain is a digital ledger in which transactions are stored and validated by the participants on the network, resulting in a unique transparent and verifiable record without the need for a central authority. Through the use of EC20 smart contracts, ARROUND can solve a number of specific issues associated with social networks, advertising networks, marketplaces and crowd-sourced data
A brand new social experience in augmented reality. Arround’s disruptive mobile marketing solution is the world’s first decentralized advertising network based in augmented reality. ARROUND is fully adopting the emerging technology of augmented reality to provide a decentralized advertising solution for offline retailers that allows them to engage potential customers in the process of shopping, through geo- and socio-targeted push notifications and in-store augmented reality shopping assistance which can even generate discounts for clients while they are selecting products to buy. ARROUND can also recognize markers in the form of AR Codes (an analogue of QR codes) to trigger an AR experience for the user. While QR codes provide a uniform experience for all users, AR codes on ARROUND can offer a targeted experience for each individual user, based on their socio-demographic data and the amount of personal information that they have chosen to share on the platform. In this way, ARROUND gives offline retailers access to the same powerful tools that online retailers have enjoyed for years. ARROUND will be an aggregator of AR experiences, so that retailers no longer have to invest in their own application in order to provide an enhanced experience for their customers and supporters.
ARROUND offers a combination of spatial recognition, AR codes and object recognition through the AR Camera, coupled with the plug-and-play functionality that will be offered in the AR Store, which will allow brands to quickly and easily bring packaging and marketing material to life, as well as publish their campaigns (both static and animated) anywhere in the world. Because of ARROUND’s social networking features, interesting and engaging messages will quickly travel throughout the network, and across other large social media platforms as users begin to share them. Ar store is the key link between the users of ar social and the clients of ar adnet. In addition to enabling the advanced AR experience on ARROUND, the AR Map data that we collect will also be analyzed to determine prime advertising locations, in order to develop optimum marketing and advertising strategies by time and location correlated to user activity. An important feature of this concept is that it integrates into our AR AdNet, therefore allowing ARROUND to integrate our advertising network onto any digital platform able to offer an AR experience, adding even more value to the platform and increasing demand for the ARR token.
The ARROUND platform comprises four key elements that are all connected via blockchain, which combine to create a complete AR ecosystem that will allow the project to thrive. This is ARROUND’s social network, which will be available for both Android and iOS and available for free in Google Play and Apple’s App Store. The core concept of the network is to bring augmented reality into a social setting, allowing every user to create and share AR content with their friends, while making new friends in the process. AR AdNet is another of the four key elements of the universal augmented reality ecosystem being created by ARROUND. The idea behind the service is to provide an outlet for brands, organizations and offline retail stores to engage in advertising, marketing and information campaigns in augmented reality. ARROUND fixes this broken and asymmetric model of user engagement, by offering a disruptive advertising solution that unleashes the power of contextual advertising to high street retailers using augmented reality (AR) accessible through smartphones or AR glasses, based on a platform powered by blockchain.
ARROUND’s augmented reality Ad Net provides a new avenue for offline retailers to define their customer’s in-store experience, and allows them to make data-driven decisions during the shopping process. Third party developers are able to offer advertisers and users a host of services, enhanced features and designs on the ARROUND platform. All purchases or leases of intellectual property created by developers are governed by smart contracts, thus extending the level of trust that all parties have in the platform.
ARROUND will allow retail business owners to integrate interactive advertising by means of AR codes and via actual product recognition an in-store location. To activate the ARROUND space of a shopping mall in the form of navigation and information signs or in the form of advertising and promo offers of tenants and brands according to each user profile and utilizing Big Data. ARROUND’s unique augmented reality ecosystem has already attracted the attention of a diverse range of commercial partners, including a number of global brands. In the first case, these partners will allow ARROUND to commercialize its offering, allowing the company to fine tune its strategy while at the same time generating revenue.
The fundamental principle of ARROUND is to provide anyone, whether a platform user or a commercial entity, with the ability to create, publish and distribute an AR experience, safe in the knowledge that all property and privacy rights as well as commercial interests of all parties are secured by smart contracts, and that friction free payments and the transparency of each exchange is also governed by these same contracts. ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns. Additionally, tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens. The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
Our main competitors in the ICO space are projects planning to sell virtual land such as Arcona, Spheroid and Mark.Space. One common denominator across all projects is the desire to commercialize augmented reality through the introduction of advertising space and the subsequent lease and sale of AR inventory. However, rather than creating geographically fixed AR zones, or encourage an AR land grab, ARROUND is first and foremost building a platform for people, where it will be able to use the dynamics of viral marketing in order to attract a worldwide userbase and keep them engaged via the ability to create their own AR experiences, make new friends and keep in touch with their existing network. ARROUND will integrate with the world’s most popular social networks in order to drive user acquisition as well as through special promotions, features and urban quests. ARRROUND is focused on providing an augmented reality application that provides real world functionality, and rewards the user not only in tokens but also through enhancing their lives in measurable ways.
The ARROUND platform will use the ARR token released after the ICO. For each token sold at the Pre-sale and Token Sale, another token will be automatically created which is then distributed to the funds listed. As a result, the maximum number of tokens will be 3,000,000,000 units.
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For information detail visit link in below :
Website : https://arround.io/
Telegram : https://t.me/ArroundSupport
Twitter : https://twitter.com/ArroundPlatform
My link Bitcointalk : https://bitcointalk.org/index.php?action=profile;u=1305012
My ETH Adress : 0xCC028E8465c39c8B5D250431c82239dc7EE48a6d
My Telegram : https://t.me/robiawal
My Telegram : https://t.me/robiawal
thanks informasinya, segera bergabung. Nampkanya proyek yang memiliki potensi yang bagus
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