Not only is the eSports market in the midst of an economic boom, but new revenue stream opportunities are also emerging on a daily basis within this broader marketplace. New technologies such as smart contracts, decentralized applications, and the Blockchain represent an unprecedented opportunity for a successful company to pinpoint its niche in the evolving gaming universe. We believe established companies in particular stand to gain the most from the application of new emerging technologies to online gaming. eSports have evolved from a simple simple amusement into a full-fledged entertainment phenomenon on par with many traditional sports. Professional eSports teams now hold multi-million-dollar sponsorships, compete in tournaments around the world, and fill up entire arenas with supporters (and soon, they will take over television lineups). New generations are now growing up inspired by adults who can make a living by playing video games and more and more eSports enthusiasts want to pursue this newly formed career path. The next frontier in competitive gaming will be creating the opportunity for gamers to play eSports directly from the comfort of their own homes, without having to find a sponsor to financially support them.
Yamzu is a successful Swedish Gaming Company with a current user base of over 10,000 players. We earn revenue, and we have worked to put forth a recognizable brand. Both of these characteristics stand our organization in good stead to take full advantage of the new revenue streams opportunities generated by Blockchainrelated technology. Yamzu is different from its newly formed competitors since it is an active and real business which has already been in operation since 2016 and has since than achieved a staggering result of 300% growth rate on revenues. Yamzu’s team has accumulated direct experience on the field that cannot be replicated by its newly formed competitors. Yamzu is designed as a fully operational, browser-based eSports tournament platform. The Yamzu platform makes eSports competitions available to any gamer in any location on Earth. The platform is the only one of its kind, being entirely browser-based. Rival companies face constant struggles due to users’ privacy concerns, and several other entry barriers such as the need to download a user interface. Meanwhile, our internal user research shows that a browser-based platform does indeed show more growth potential.
Yamzu plans to branch out into several niches of the gaming industry— including but not limited to entertainment hubs, talent agencies supporting Twitch streamers, and niche-oriented clothing lines. Yamzu is determined to become a leading eSports tournament provider and host, one both affiliated with P2P (Peer to Peer) gaming as well as with significant regional and global tournaments. The fact that Yamzu already supports an active platform gives strength to our projections. “Esports will rival the biggest traditional sports leagues regarding future opportunities, and between advertising, ticket sales, licensing, sponsorships, and merchandising, there are tremendous growth areas in this nascent industry. eSports market capitalization is likely to reach $905.6M by 2018, with an increment of over $250M in respect to 2017. North America is expected to generate the biggest portion of revenues, contributing 38% relative to 2018 total market cap. Sponsorship contributions are also expected to increase in 2018, generating $359.4M against $234.6M obtained in 2017. Revenues from Media events are steadily growing, with a CAGR (2016 – 2021) of + 49.8%. By 2021, the average revenues from media rights are expected to more than double in value in respect to 2018, making media rights the second major revenue stream in eSports industry worldwide.
The current revenue model adopted by most players in the industry is one where companies trying to promote their respective brands allocate relevant funds into sponsoring both championships and tournaments alike. eSports companies collect the money provided through sponsorships and the sponsoring companies capitalize on the visibility of the players competing in the event to promote their image to the audience following the competition. One of the companies that has been active since the dawn of the eSports industry and is without a doubt its pioneer is RedBull. The revenue model described above also entails that the main sponsor, besides sponsoring the event, will moreover provide the prize pool to be delivered to the winner of the tournament.
Following the recent boom of the cryptocurrencies market, several start-ups operating in the eSports sector have raised funds through ICO (Initial Coin Offerings). The average sum raised was ca. $12M. The following table describes Yamzu’s main competitors and shows the difference of our business model compared to other companies. The selected competitors are all active leading companies in the eSports sector.
The following use cases demonstrate how platforms starting with Yamzu will usher the rest of the industry into an age in which gamers can capitalize on the enormous potential for monetization of the eSports market. The reason behind this scenario is that the industry has evolved so rapidly, rules and regulations governing working conditions are still in a constant a state of flux. As a result, eSports has seen a multitude of cases in which players were not rightfully compensated, contracts were breached and the reputation of professional teams was irremediably tarnished. Gamers will be paid automatically the end of each match/tournament through a system of automated prize pool allocations powered by Blockchain Technology; there is practically no room for error. As of today, there is no go-to marketplace where business tools are made available to eSports enthusiasts. Therefore, players, most of whom bring more value to the gaming industry than they receive in return, are left with no resources to build a career in the eSports business. Yamzu provides business entities (such as sponsors and affiliates) with the opportunity to create events directly on the platform, hence allowing them to enhance their image as well as promoting their products. Consequentially, gamers will gain access to tournaments with major prize pools along with the chance to increase their reputation and visibility by performing well in the event.
Sponsors and advertisers have to face several obstacles when it comes to the logistical aspects behind arranging an eSports tournament. Moreover, setting up a tournament on Yamzu is completely free of charge, no extra fee will be required of the sponsors. They only need to provide the prize pool which will be converted into tokens by Yamzu and the event is ready to launch. In the unfortunate event of the tournament not reaching a sufficient number of subscriptions, the sponsors will not have spent anything. Only a handful of cities around the world host events, therefore putting players and teams in a difficult situation from a logistical and economic standpoint. They must acquire sponsors to finance the expenses incurred by travel and accommodation, all just for the chance to compete in a tournament. Thanks to Yamzu’s platform players can create tournaments directly from their homes, without having to plan any trips, just with the click of a button.
However unlikely it may be to encounter a cyber-bully (also known in the online community as “troll”), gamers and athletes on the internet nonetheless are nevertheless left vulnerable to exposure to disrespectful language from a small but still present minority. Such exposure may affect not only their tournament performance but also their offline livelihood. Due to there being such a fine line between what’s offensive and what may not be, our community adjusts to a sensitive scale, one one in which if a user sends too many negative reports, the value of these reports will be diminished. The wage gap between amateur and professional gamers has become increasingly wider. The main reason the gap has not yet been bridged is the absence of a unified platform where eSports professionals, amateurs, and investors can collaborate and compete with one another. The Yamzu platform functions as a great equalizer when it comes to the status of our users. Currently in the eSports market there is no platform allowing players to create their own events as well as enabling sponsors to access broad audiences through brandled competitions. Yamzu’s users can organize their own tournaments independent of sponsors and affiliates or alongside them.
As a one-stop shop for eSports tournaments, Yamzu follows in the footsteps of platforms of the like of Twitch and Steam, places situated at the crossroads of multiple revenue streams. In addition, we plan to offer advanced tools (e.g. tokens) which will greatly simplify monetization for our users. The Yamzu Point is the platform’s currency as of today. Yamzu’s website is currently regulated by a centralized system that oversees every function available on the platform. It has been designed to be fast and efficient hence guaranteeing our users the best gaming experience on the market. With the adoption of the Yamzu token, Yamzu’s official currency will shift from the Yamzu Point to the YMZ. The token will enable players to bypass several issues such as payment barriers (at least for some regions), credit card fees and other bank fees.
An important milestone in the cyptocurrencies world has been reached with the development and deployment to the public of the Ethereum Blockchain, on the 30th of July 2015. Future Blockchain implementations carried out by Yamzu will include the transformation of the first two macro areas. Players will have access to a mini-internal exchange where they will be able to exchange fiat currencies in Yamzu tokens which will be needed for every in-platform transaction. The second macro area of interest, “Prize pool distribution in YMZ” will entail the all-around involvement of Etherem’s Blockchain and the implementation of Smart Contracts to ensure the successful management of post - game events with consequent winnings pay-outs.
As mentioned at the beginning of the chapter, Ethereum, through its Blockchain, has permitted the introduction and the deployment of SC to ensure the management and successful execution of forecastable events or to act only if certain conditions are met. The case presented from the management of eSports events is the perfect example of a mechanism that can be upgraded to construct a “trustless” system. To manage the processes linked to the introduction of the tokens, Yamzu will link the account of every player to a wallet that is ERC-20 compliant. This newly formed link will make sure that every transaction deriving from the payment of winnings will be executed far more fluidly and with enhanced user experience.
With blockchain-enabled smart contracts, the Yamzu platform will ensure that winners get the prizes they are promised. Blockchains are distributed databases that are secure without third parties. Cryptocurrencies, digital money built on blockchains, mean we can now trade and exchange value without worrying that a single coin can be used twice. For this reason, blockchains are called ‘trustless’, which really means that people can transact without needing to be able to trust that the other is acting in good faith. When you receive a coin, you, and you alone receive it. There is no way for it to be sent anywhere else or for the sender to retract the payment. Smart Contracts take this one step further and allow us to automate irreversible transactions, meaning payments can be initiated only once certain conditions are satisfied. Yamzu puts trust back into eSports with an ERC-20 token combined with Ethereum Smart Contracts. This way we can automate and secure all phases of the award payment procedure.
The token model has been developed to estimate the optimal number of tokens to be issued and to ensure an adequate level of liquidity and token adoption inside the Yamzu community. The price of the YMZ token has been set upon the criteria of Users preference. Based on the most recent market researches, it has transpired that most gamers utilizing online gaming platforms would rather receive substantial quantities of game credits, with a lower relative value instead of holding a fewer number of game credits with a higher relative value. The total supply of tokens (i.e. the number of tokens to be distributed through the platform) has been estimated on the following two parameters: The Number of Users and the User Base Growth Rate. The YMZ tokens will be obtainable by winning tournaments, completing daily/ weekly/monthly quests or by transfer among players. This category refers to the tokens that will flow from Yamzu’s reserve of YMZ to the users of the platform. In particular, it includes tokens that will be utilized for tournament organisation and for rewars system.
Yamzu will organize tournaments to engage new players, to promote specific events or just for the sake of bolstering competition amongst its users. By providing the prize pool, Yamzu will enable even amateurs to participate in tournaments otherwise inaccessible to a player of their skill level. The funds will be provided directly from Yamzu’s dedicated reserve of YMZ tokens, therefore making access to the tournament free of charge for all the participants. The winners of the tournament will be rewarded directly and exclusively in YMZ tokens through the execution of Smart Contracts. The size of the tournament, the number of allowed participants and the size of the prize pool will vary depending on the unique purpose of the tournament and will be specified beforehand by Yamzu.
Every transaction on the platform, after the introduction of the tokens, will involve the use of Yamzu tokens. The YMZ will be the only currency accepted as payment by the Smart Contracts operating Yamzu’s platform. Total amount of tokens to be issued by Yamzu = 276M YMZ. Yamzu will allocate 2M YMZ to Advisors to compensate their work in supporting and promoting the Token Sale. Yamzu will allocate 6M YMZ to a Bounty campaign offering rewards for participating in the development and improvement of the gaming platform. Yamzu will allocate 10M YMZ to the founders, ensuring this way their dedication and investment in the future of the company Yamzu will allocate 10M YMZ to ensure exchange listing of the tokens on various exchanges. Yamzu will reserve 49M YMZ to be utilized in the promotion of tournaments and as mean of funding for the internal exchange of tokens and fiat currencies.
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Website : https://yamzu.io/
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