Review
Since recession hit (and we would say globally since 2008), the global economy have been surviving on cheap money, in particular thanks to low interest rates by central banks. However, as we all know, there are no trickle down benefits as banks refused to lend to businesses1 , but used the cheap (and easy money) to fuel their gambling2 on the financial markets.
Centive trains its eyes on the ever-growing advertising industry which in 2018 is expected to be valued at US$558 billion3 globally. Centive has made it our life’s purpose to help businesses (and consumers) to capitalize on the blockchain economy, by building a blockchain-based incentive network that is effortless to use, and benefits value creators. Centive’s platform aims to reduce friction drastically from promotion (by businesses) to action (by consumers). As a business owner, you no longer have to worry about how to execute your marketing campaigns. Centive’s platform is easy to use and operate. Businesses and customers will go through simple know your customer (KYC) processes to build ecosystem integrity. By default, data will be safely stored. Centive’s platform will integrate all the latest capabilities in tracking, data and analytics to allow businesses to better understand their consumers.
Centive’s easy-to-use platform, and the Centive token solves this problem - frictionless and cheap to transact. Businesses reduce costs drastically, without the need for banks and advertising agencies. This in turn generates savings, which can be passed down to their loyal customers. Creating a supportive community between businesses and consumers, where they both get what they want - dictated by market forces, and creating positive impact on the community at the same time. Centive aims to create solutions such as “pay it forward”, “donate” or “tip” for businesses and consumers to both participate in community building.
Centive, by allowing accumulation and spending of tokens within the ecosystem and platform, helps companies that only want to use Centive tokens for marketing activities, to manage their accumulation and spending so they end up holding zero tokens. This way, there are less risks of financial exposure as well as regulatory conundrums.
The Centive token is a utility token. Its purpose is to facilitate access to the Centive ecosystem by providing an ERC20 standard token to trade for services on the Centive platform. The Centive token will be an ERC20 standard (also known as EIP20 standard) smart contract on the Ethereum Mainnet. ERC20 was chosen as this is a popular standard for tokens that has been widely used as the smart contract standard for creating utility tokens such as Centive token. As an ERC20 token, the Centive token will not be mined, but rather will be minted. The Centive token shall have 18 decimal places, giving it high divisibility.
The current proposed Centive model will provide users the ability to use their Centive token through the Centive platform and for transactions made with the Centive Payment App inside the Centive ecosystem. The Centive token will facilitate transactions between the users in the Centive platform or Centive Payment App. It will also act as a unit of value for services offered on Centive’s ecosystem.
Rights - The Centive token provides access to the Centive Payment App and Centive ecosystems. Value exchange - Users can use the Centive token to trade, exchange, tip, pay it forward, and many more. Function - Being a cryptocurrency, it facilitates frictionless and unrestricted payments through a trustless transaction model, inheriting the benefits of blockchain technology. The Centive wallet app will enable end users to both receive and send XTV, check their balance, view their portfolio, check their transaction history, and many more.
The first phase of the marketplace development will allow businesses to offer deals to consumers, while the second phase of the development will allow consumers to crowdfund projects, causes, and many more. In our designs, we first demonstrate how the first phase will look like. Businesses can deploy marketing campaigns through the marketplace. This platform allows them to manage their ongoing campaigns, compile data, and generate reports.
Centive monetizes on commercial transactions that happen in its ecosystem. For example, Centive platform does not charge when users send tokens to each other, but charge when commercial (business) parties transact. Model 1 and Model 2 works by taking a small token commission from the business. Centive aims to acquire up to 25 million users over a 5 year period. Breakeven is targeted to be on Year 3 of the project. For the first 3 years, proceeds from the public offering will be fully invested into the project. Thereafter, profits generated from this project will fund operations, user growth, adoption growth, and functionality of the platform. Profitability6 is of utmost importance for Centive tokens to continue being useful in the ecosystem. Management’s mandate is to keep Centive afloat, even if it means reducing cost, should the need arise.
For Information detail visit link in below :
Website : http://centive.org/
Twitter : http://twitter.com/CentiveOrg
Telegram : http://t.me/centiveorg
Reddit : http://www.reddit.com/r/centive
Discard : http://discord.gg/mxGhVSc
My Bitcointalk Username : Jancuki
ETH Address : 0xCC028E8465c39c8B5D250431c82239dc7EE48a6d
ETH Address : 0xCC028E8465c39c8B5D250431c82239dc7EE48a6d
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